Category Archives: Voter Base

How NGP VAN has fixed software Canvassing

NGP VAN software is a digital application that solves related partisan politics. Such digital applications offer new and exciting solutions for canvassing. Political parties and presidential candidates in the 2016 elections spent a combined fortune valued at $6.4 billion in their nationwide campaigns. The party presidential nominees hoped that such a huge investment would eventually pay off by persuading the American voters to earn them a ballot. Apart from the enormous amount of money spent, volunteers spend hundreds of hours and invest their heart and soul into these political campaigns. Door-to-door canvassing is the most traditional way of reaching the electorate when it comes to political campaigns. NGP VAN Canvassers knock on doors of perfect strangers with the objective of persuading them to get involved and finally cast their ballot.


The American voter can donate their skills and time by just turning out on Election Day to cast their ballot. There is a significant number of active canvassing operations that have caused American citizens to be involved in this form of organizational outreach. The typical homeowner in the United States has engaged religious representatives, political candidates and non-profit organizers from the comfort of their homes. Campaign efficiency and the allocation of campaign funds are especially an essential aspect for campaign staff whenever they are running extremely tight elections. Canvassing volunteers who go door-to-door work hard with the hope of persuading new and existing supporters to show up and cast their ballot on Election Day. For NGP VAN canvassing volunteers, every dollar counts and is accounted for. Political party’s nominees heavily rely on their canvassing operations strength to attract voters away from their political rivals.


The internet and social media platforms have had a significant impact on how human beings interact and socialize with one another. NGP VAN campaign staff has to base their operation on technology and social media to have a competitive edge and create better chances of winning an election. Political campaigns also have to deal with partisan politics in voter bases in the entire nation. Over the last two decades, the number of centrist voters has deflated significantly. Only 39% of the American population eligible to vote is considered to be neither Republicans nor Democrats.

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