Category Archives: Medical Science

Drew Madden Determines Explanation and Opportunity for Ownership of Health Care Consumer

There have been two significant reports in the health care industry in recent months. First, there was the announcement of the purchase of Aetna Healthcare by CVS, and then the report of Amazon’s purchase of a pharmaceutical license.


The reports generated speculation that with Amazon obtaining its license in multiple states for the distribution of medical equipment, that it will create major changes in the health care industry. The license for medical equipment could only be a starting point for prescription medications and other health-related needs. With Amazon’s fast-tracking to gain its leverage over the consumer with the purchase of Whole Foods, there is good evidence that the company could move into the pharmaceutical industry with the same force and quickly become a formidable competitor and seemingly “own” the consumer.


Consumers want access to health care in ways that are convenient and technologically safe. Based on the success of the MinuteClinic that CVS acquired in 2006, the pharmacy chain has chosen an obvious strategy to bring the health-conscious customer through its front doors. Another indication is with the addition of the CVS next-day prescription delivery recently announced. Click Here for additional information.


CVS is going up against companies like Amazon that have a competitive edge on the consumer for developing a potential ownership of their health needs. CVS appears to be taking an offensive approach towards their market share of the consumer. However, both companies have taken strong moves for introducing business models that are intended to create consumer-friendly technologies and opportunities to create a “consumerization”, which only benefits the health needs of their customers.


Drew Madden is a Healthcare IT consultant and entrepreneur. For the last decade, he has partnered with leading business management firms and health care companies within the United States. He’s driven towards finding the best solutions for companies and building desired outcomes to benefit their clients. His expertise and strategic awareness has been used as a consultant for Nordic Consulting Partners as well as Ingenix (now known as OptumInsight), a United Healthcare company. He’s passionate about building knowledgeable teams to create trusted partnerships for business development.