Category Archives: Healthcare Technology

Drew Madden Determines Explanation and Opportunity for Ownership of Health Care Consumer

There have been two significant reports in the health care industry in recent months. First, there was the announcement of the purchase of Aetna Healthcare by CVS, and then the report of Amazon’s purchase of a pharmaceutical license.


The reports generated speculation that with Amazon obtaining its license in multiple states for the distribution of medical equipment, that it will create major changes in the health care industry. The license for medical equipment could only be a starting point for prescription medications and other health-related needs. With Amazon’s fast-tracking to gain its leverage over the consumer with the purchase of Whole Foods, there is good evidence that the company could move into the pharmaceutical industry with the same force and quickly become a formidable competitor and seemingly “own” the consumer.


Consumers want access to health care in ways that are convenient and technologically safe. Based on the success of the MinuteClinic that CVS acquired in 2006, the pharmacy chain has chosen an obvious strategy to bring the health-conscious customer through its front doors. Another indication is with the addition of the CVS next-day prescription delivery recently announced. Click Here for additional information.


CVS is going up against companies like Amazon that have a competitive edge on the consumer for developing a potential ownership of their health needs. CVS appears to be taking an offensive approach towards their market share of the consumer. However, both companies have taken strong moves for introducing business models that are intended to create consumer-friendly technologies and opportunities to create a “consumerization”, which only benefits the health needs of their customers.


Drew Madden is a Healthcare IT consultant and entrepreneur. For the last decade, he has partnered with leading business management firms and health care companies within the United States. He’s driven towards finding the best solutions for companies and building desired outcomes to benefit their clients. His expertise and strategic awareness has been used as a consultant for Nordic Consulting Partners as well as Ingenix (now known as OptumInsight), a United Healthcare company. He’s passionate about building knowledgeable teams to create trusted partnerships for business development.



Drew Madden On Why Amazon And CVS Could Soon Help All Of Us

There is a decent chance that you are already an Amazon customer in some form or fashion. A lot of people buy all kinds of things from the company that promises to provide “Everything from A to Z”. However, you might not have ever thought about them as the kind of place that you might want to purchase your pharmaceuticals from. It is a concept that is just now starting to gain traction.


A few states throughout the country are considered a petition for licenses for Amazon to begin to sell drugs within their borders. If approved, this could be a massive shift in the way in which drugs are purchased in the United States as a whole. That has not yet been decided, but there is reason to believe that this shift could be coming.


That is what CVS believes at any rate as they have decided to buy health insurance giant Aetna as a way of insulating themselves. CVS seems to know that its business model is under threat if Amazon gains approval, and that has startled them enough that they now want to buy anything in sight to help establish a more diversified business model.


Drew Madden has been watching these business moves with incredible interest. He sees how CVS and Amazon both feel that they deserve to be the one that leads the pack when it comes to providing pharmaceuticals to the masses, but he also knows that the battle could in fact help customers more than anyone else.


He has worked in healthcare information technology for a number of years. Drew Madden has been both an employee and now his own self-made man in the industry. In both cases, he tries to discover the best possible ways to deliver the healthcare products that patients need. To do this, he has to stay on top of major news in the industry such as Amazon possibly getting involved.


These are the moments when the spotlight is shined brightly on this particular industry, but the truth is that they always have at least a few interesting things going on at any given point in time. Visit This Page to learn more.