Category Archives: Fashion

Crowd Feedback And Reverse showroom Focus Propels Fabletics to Success

Fabletics was launched in 2013 and has since grown by more than 200 percent, with over $235 million in revenue and 1.2 million paying members. The corporate marketing officer of Fabletics’ parent company, TechStyle Fashion Group, attributes the growth in embracing user reviews.



On the onset, the founders knew the market would be brutal. They devised a rare reverse showrooming to get into the market. Once in the market, they have incorporated feedback as the backbone of their marketing decisions.



The power of the crowd is increasingly dictating consumer purchases with crowd-sourced reviews determining their final purchasing decision. Buyers trust reviews they read online in the same way they trust recommendations from someone familiar. Consumers no longer trust traditional marketing and advertising endeavors as they used to. Instead, trust, safety, and power have been bestowed in the opinions of the crowd.



This shift in the behavior of consumers has seen review-centric marketing strategies developed by perceptive brand to capitalize on the change, something that Fabletics is doing. The company’s rapid growth has been powered by maximizing on the prominence of customer reviews as these have a direct impact on customer acquisition and retention as well as improvement of brand loyalty.



Consumers read reviews regularly, and negative reviews deter them from using a business. On the other hand, impressive reviews drive an increase in revenue, improved search ranking, and valuable repeat customers. With the internet offering more review options than before, brands can only tap into the economic benefits that the crowd provides.



Crowdsourcing has benefited Techstyle Fashion Group and Fabletics in a significant way as it has forced them to be transparent and consumer-focused. Corporate Marketing Officer Shawn Gold affirms that the business is run on empathy and data.



He notes that what sets them apart from their competitors is that they not only acknowledge consumers but also put themselves in their shoes. Shawn warns that without listening to their tastes and circumstances, it is impossible to improve the lives of the consumers.



Their data-driven approach to running their business also helps them know what their clients are responding to. With technology allowing Fabletics to collect data at multiple points, you can be matched with the perfect outfit that is personalized to your needs. If you want to get something from Fabletics, take the Lifestyle Quiz and see what gear is suits you best.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

The Whitney Wolfe Connection to Social Media

People that know Whitney Wolfe will not be surprised by the way that she has managed to create a very important business structure. Whitney Wolfe is someone that has managed to help people build better relationships.

Wolfe is someone that has started getting lots of accolades for her social media presence. She has managed to take one app and morph it into three different concepts. Few people have been able to do this, but Whitney Wolfe is the entrepreneur that sees the value in compartmentalizing.

Bumble is the company that she started, but she realized that there was going to be a need to branch off into different sections for dating, friendship building and networking. These are all separate things, and people get to switch seamlessly between the different compartments all with one Bumble user account.

Anyone that may be wondering why Whitney Wolfe is becoming as popular as she is should just take the time to look at the way that she has ingrained her company into all these different aspects of social media. Whitney Wolfe has managed to take one company and do what multiple apps like Facebook, LinkedIn and MeetMe are doing. These are apps that have become popular with people for different reasons, but Whitney Wolfe knew that she had the ability to engage people with Bumble even if she did not fully commit to anyone type of app environment.

Now that she has gained all of this popularity it seems only right that she would look for ways to stay innovative and keep people talking about the company that she is building. In order to do this Whitney Wolfe realized that she would have to put time into looking at what the other app developers were doing.

Whitney Wolfe would find herself in a place where she could easily stay on top by creating a platform that looked familiar to other companies. Whitney Wolfe did not want to be someone that started an app that was unrecognizable to people that were utilizing social media. This is why she took the chance to integrate features from other apps like Snapchat and Tinder. She wanted to create a new experience for users, but she also wanted them to have a sense of familiarity with what she was trying to do. Whitney Wolfe has many to created a great company because she paid attention to social media users.

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Fabletics Success through Online Customer Reviews

Consumer purchase is determined using the power of the crowd. Many customers look for products that have many reviews in order to settle on their final purchases. They also trust products that have been recommended by people they know and trust. Savvy brands are increasingly capitalizing on the behavior of the customer. They detect this behavior using a strategy know as review centric marketing. Fabletics is the number one brand. It was first launched in 2013. It has grown by more than 200%. More than $235 million goes to revenue while one million dollars goes to paying staff and other miscellaneous.


The reviews of clients directly help to increase customer acquisition, customer retention, and the customer loyalty. Many people shop most products online these days. This is the main reason why people trust online reviews. People often read reviews from past customers and customer feedback on websites. The customers effectively make use of crowdsourcing when making decisions.


A recent study shows that many people trust online reviews more than a personal recommendation. Many people do not trust traditional advertising and marketing. There is much power in feedback and opinions from a larger crowd today. Fabletics company understands this new behavior in customers and work to leverage it. Many studies show that online enterprises that get positive reviews increase their sales by 51% while those that get negative opinions from customers reduce their sales by 60%. The statistics mean that solid reputation depends on client consideration and opinion.


Fabletics is extremely obsessed with customers. They actively manage, collect, and respond to thousands of online customers. They have more than 30,000 reviews on Trustpilot and an average of score of 8.2. More than 85% of sales at Fabletics comes from repeated customers while 15% comes from referrals. Fabletics uses a trick of acknowledging new clients. They use them to refine their products.


Don Ressler and Adam Goldenberg are the founders of TechStyle Fashion Group. They had an opinion of starting an athleisure brand in 2013. There was no quality, style, and reasonable price for the athleisure brand during that time. The brands that were on the market were only gray and black. They were also overpriced. They thought of partnering with Kate Hudson because she has an active lifestyle and she is approachable. Kate plays a significant role in the company. She majorly deals with social media strategies and the designing process. She looks and analyzes sales every week in order to determine the ones that sell out fast.


Kate Hudson has a passion for developing a good athleisure plan that encourages people to work out. They also look good in the work out clothing. Kate Hudson encourages her customers to take lifestyle quiz for them to be able to choose what suits them. Fabletics has been able to implement an excellent customer service department and working data system through the leadership of Kate Hudson. Fabletics was top rated in Better Business Bureau when it was 18 months old. Fabletics doubled its sales two years ago.

All About Whitney Wolfe

Whitney Wolfe created the app Bumble in December 2014. With this app, if the person is interested in a heterosexual relationship then only the female can initiate contact. If the person is interested in a same-sex relationship then either person can initiate contact. One thing about dating app is if a free user doesn’t reply within 24 hours then the match disappears. In March 2016, a new feature called BFF was brought to the app. With this feature the app will match you with people of the same sex who are just interested in friendship. The point of this app is to make it so women are in charge and they don’t have to get unwanted messages or talk to anyone they don’t want to. Whitney Wolfe created this app after she left another well-known dating app and sued them. The app headquarters are in Austin, Texas and currently has around 35 employees.

Whitney Wolfe was born in Salt Lake City, Utah in 1990. She attended Southern Methodist University where she majored in International Studies. She started first fission business at the age of 19 by selling bamboo tote bags to the areas that were impacted by the BP oil spill. The name of this non profit was called the Help Us Project and she teamed up with a celebrity stylist Patrick Aufdenkamp. After Whitney Wolfe graduated she went to Southeast Asia where she worked closely with orphanages.

At the age of 22, Whitney Wolfe joined Hatch Labs. Through this company she became involved with the startup called Cardify. This was later abandoned and she co-founded the dating app called Tinder. After a little while she became the vice president of Tinder. Whitney left the company in 2014 because of tensions company executives. After leaving, she filed a lawsuit against Tinder for sexual harassment. Not only did she receive over 1 million dollars but she also received stock in the company. The founder of Baddo, Anthony Andreev, contacted her and wanted to team up with her to create another dating app. This is how Bumble was born. As of April 2016, Bumble is the 4th most popular dating app.

Even though Whitney Wolfe is young, she has accomplished a lot of great things in her life. She saw what she wanted and she went for it. She followed her dreams and found success.