Category Archives: Advertising Career

Lori Senecal Will Retire After Advancing CP + B Into a Global Name

Lori Senecal, the famous global CEO of CP + B, is having a career change! At the end of this year, she is going to step down from her current position. During her time at CP + B, she has managed to bring CP + B to a global company with a reach around the world. Under her leadership, she brought in many new deals which were previously thought impossible.

Let’s take American Airlines, for example. They were previously with ™ Advertising for over 25 years, which is a quarter of a century! However, Lori Senecal was able to take them to CP + B.

At the end of the year, Lori is going to retire. However, she has set the structure into place, and she is working with the team at CP + B in order to develop a plan of success for the future of the company. This plan will also be a plan for the leadership of CP + B, so that it can continue with its success even after she retires.

Lori Senecal is well known in the financial industry. She studied at McGill University, where she got her Bachelor of Commerce in Marketing and Finance. She was the co-founder of TAG Ideation at McCann Erickson, the Global Chief Innovation Officer at McCann Worldgroup, the President of McCann Erickson’s New York Office, the President, Chairman, Global Executive Chairman and CEO of Kirshenbaum Bond Senecal + Partners, the President and CEO of MDC Partners, and is currently the Global CEO of Crispin Porter + Bogusky.

In an interview with IdeaMensch, she says she starts her day with a workout to get her blood flowing so that she is ready to do all the coordination across the ten offices. There are initiatives and meetings she has to take care of. Lori brings her ideas to life through extreme collaboration. She is also very excited by the latest trend of brands focusing on their actions as opposed to just on their messaging.

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See more: http://www.adweek.com/tag/lori-senecal/