EOS Lip Balm Outlasts The Competition By Appealing To All 5 Senses

Let’s be honest; the lip balm market is overly saturated. There are tons of lip balms to choose from, some famous and others more generic. For a lip balm to stand out these days, it’s got to be uniquely special and able to go against the traditional giants like Chapstick.

Evolution of Smooth, better known as EOS, was one brazen company which decided to defy the traditional lip balm tube form, and that has really made all the difference. EOS came on the scene packed into small, round pastel orbs. No one had ever seen anything quite like it. EOS lip balm is a major success story in a very competitive beauty market, and here’s how the young brand achieved celebrity status.

In an exclusive interview with FastCompany.com, we learned that three businessmen, Sanjiv Mehra (managing partner), Jonathan Teller and Craig Dubitsky put their heads together 10 years ago, aware that there was a good chance of re-branding the lip balm market. Apparently, balms were household essentials but had not changed significantly in a number of years. The trio believe they could revolutionize the stale lip balm market.

The businessmen knew that lip balm was enjoyed by both sexes, but women dominated the sales and had specific ideas about the perfect lip balm. Their research showed that women were always losing their balm in the bottom of their bag and didn’t like using their fingers to apply a balm.

Mehra and his co-founders decided to re-think the lip balm and design a product that would engage all five senses. That’s when EOS was born. It featured a soft round orb that felt good to hold, eye-catching colored pots, great scent, yummy unique flavors and even a delightful clicking sound when the orb closes. The products are now being sold online at Luckyvitamin and Ulta. Also check out, http://www.ebay.com/bhp/eos-lip-balm.

EOS is cute, nourishing and intelligently packaged.

 

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