Monthly Archives: December 2015

Breakthrough In AI Visual Web Search Excites Retail Vendors

Today’s online shopping landscape extends a comprehensively intelligent, automated platform for buyers. Interestingly, shoppers have witnessed a diverse collection of visual search helpers indulging buyers’ image recognition purchases. With image search services penetrating the wider online marketplace, many stores have developed their own visual product recognition tools. It’s been only five years since Google acquired Like.com and took image recognition marketing a step further. Unfortunately, it needed further study to influence shopping trends and customer buying habits. It did inspire many ambitious web conglomerate, include Amazon, which launched a contraption-of-an-app focused on advancing visual search last year. Sadly, it didn’t receive favorable feedback, although it became a temporary muse for many consumers. Albeit countless developers failing to launch a fully integrated visual search interface, research efforts are constant. In fact, MIT-Technology Review recently reported on a breakthrough in image recognition services for online shopping. The software named “Deep Learning” has intercepted image recognition where it matters.

Pinterest and Shoes.com are the first two test subjects. Traditionally, shoppers searched websites by using text commands. However, it’s limited accuracy has motivated developers to introduce image search services. Largely, text search will still have some relevance, but as visual product recognition reaches its prime; it’s natural for the larger consumer population to gravitate towards automated shopping. Already, deep learning has optimized visual search experiences, allowing customers to discover exact products faster. Besides, developers have committed to continue research and improvements on Deep Learning. With the help of generous donors, Sentient pooled an estimated $143 million to fund the AI (Artificial Intelligence) software. Furthermore, it’s the first technology to employ an image processing approach to retail.

Slyce, another serial product recognition giant successfully developed a technology that greatly benefits the retail industry. It’s already an integral product of desktop and mobile applications today. The Canada-based conglomerate launched in 2012 by co-founders Erika Racicot and Cameron Chell has revolutionized visual web shopping. Since inception, Slyce emerged as a pioneering brand, which has continued to secure lucrative business partnerships. In fact, its multifaceted image recognition has become a widely integrated product across U.S. retail vendors.

Furthermore, it’s been chosen by several Fortune 1000 retail brands. Slyce services extend to app developers, retailers, digital publishing houses and other vendors. Initially, Slyce operated out of Calgary, Alberta before it relocated its corporate office to Toronto. It also manages a micro-network of offices in Minneapolis, Minnesota, Calgary, Nova Scotia and New Waterford, Canada. The industry’s first witnesses learned of its visual web products in Barcelona at the well-received MWC (Mobile World Congress), held two years ago in February. Following a successful introduction, it raised a generous $6 million by year-end, which led to the acquisition of another visual web vendor named Hovr.it.

Dog Food Companies Want to Make It Feel Like Thanksgiving Every Day

It’s hardly unusual for gourmet food company executives to sample some of their product. And it’s not all that surprising for them to comment on the fact that their great meals make it taste like thanksgiving with every bite. But it is surprising when that’s in the context of a dog food manufacturer. However, a recent report from Facebook showed that this sentiment might become more common. And the reason is that more and more dog food companies are pushing for healthier and fresher products. The Daily Herald went on to talk about the fact that an interest in healthy eating is moving from humans and onto the furrier members of the family. The same people who want to have fresh organic meat on their plate have begun to realize that their pets deserve the same. In fact, that desire for a shared experience has even led to items such as lasagna and beef stroganoff made specially for dogs and mottos that “he’ll have what you’re having”. But interestingly enough, this shouldn’t really be considered a new trend. A few companies caught on to the special needs of people’s canine companions far earlier on. One of the most notable of these is Beneful. The high quality dog food brand has always pushed for the idea of only using the freshest ingredients. One of the biggest claims to fame for Beneful comes from the fact that the ingredients in every meal are so readily apparent. A person would expect a chicken and vegetable dinner on his or her own plate to be easily identified as such, And in the same way Beneful has long maintained that the ingredients in their dog food should be able to speak for themselves. A chicken and vegetable blend in a Beneful brand of dog food will actually have the ingredients visible to the naked eye. Beneful has also maintained another similarity with human food in their dog food. The company is well aware that people would balk at the idea of eating even the best meal every single day. As such, Beneful extended that same idea to dog food. They took that dedication to natural and fresh ingredients and applied it to a huge variety of different tastes. As such it’s easy to provide a full range of tastes to satisfy the mind and body of any dog.

Doe Deere Looks To Change The Way We All View Fashion

The fashion industry has always been evolving and changing with the latest movements in youth styles that can be enjoyed by almost everybody, the problem LimeCrime founder Doe Deere has is the fact the fashion industry still traps us all in a historic set of rules and regulations. Doe Deere does not believe the fashion industry should be limiting the people within it and those looking to mold their own style to fit in with a set of rules that may not fit into their own fashion sense. Deere has been explaining her own fashion choices and states the rules of pattern and color do not exist in her world, which means she can choose to pair any fashion choices she believes would fit well together.

Doe Deere brings together a wide range of influences that can be seen in the way she has lived her life and set out upon her own successful fashion industry career. For Deere the constricting rules of the fashion industry did not give he the freedom to create looks for herself and her models that she desired for her marketing products. The unhappiness Deere felt about the range of cosmetics on offer for herself and her LimeCrime fashion line led to the creation of her own range of makeup that led to the cosmetics brand being created.

Deere has since established her LimeCrime brand as one of the fastest developing brands in the world, which has seen LimeCrime grow into a business with a large number of employees. LimeCrime is still largely operated under the guidance of Doe Deere who has excelled in creating a public image as the queen of the unicorns with her fairytale style clothing and makeup choices. These cosmetics choices make up the largest area of the LimeCrime brands range of products, which have set it out as a major influence on those who follow Doe Deere Online through social media and blogs.

The traditional rules of fashion do not need to be set in stone, according to Doe Deere. The LimeCrime CEO has explained she believes rules like the use of only one bold makeup choice no longer apply in the modern world; the same can be said of the idea that vibrant hair colors mean only basic makeup and clothing choices can be undertaken, which is a rule Doe Deere has rejected over the years. Deere also believes clothing and cosmetics should be a personal choice for the individual who should not feel forced into making choices based on what others feel best suits their style and personality.

Slyce announces Major Contract and Slyce Link

On November 25, 2015, the image recognition platform Slyce announced a contract with a global toy retailing client as reported by Marketwired. The contract is expected to double the revenue of Slyce over the course of the term of the contract. In exchange, Slyce will provide ad-related services for the company. In addition to a new contract, Slyce announced the launch of Slyce Link. Slyce Link is currently in beta testing. Slyce Link will enable companies to show visually similar products at various points in the purchasing journey. The strategy is expected to increase the number of purchases. In addition, for customers, the new service will provide a broader range of alternative purchases.

Slyce Link is intended to provide an alternative when a product is out of stock. In addition, the service will offer a search engine that is based on visuals for customers who are unable to find a specific product. For example, if a seam paneled jersey flounce dress is out of stock, Slyce Link will provide similar alternatives that might cost hundreds of dollars less. The company has worked tirelessly to optimize the algorithm that it uses in its search while other companies depend on information provided by customers. Slyce Link, as compared to similar companies, will not be based on customer feedback. Instead, it will be based on technology developed by Slyce that will provide similar products. Slyce believes it is a more optimal system as it will allow customers to see products that might otherwise go ignored.

According to Slyce CEO Mark Elfenbein, the cart abandonment rate is around 80%. 80% of items that customers intend to buy online are not bought. While working on Slyce Link, the team at Slyce attempted to identify when customers opt not to purchase a product and offer similar products on items that have high abandonment rates.

Slyce is based in Toronto, Ontario. Slyce is dedicated to providing the best visual search engine possible. Currently, Slyce is focused on improving sales for major retailers and providing customers with the best possible products to make the online purchase process the best possible. Slyce is partnered with major retail brands such as Neiman Marcus, Tily’s, JCPenny and Home Depot. Slyce is currently working on technology to enable customers to take pictures of desired items and provide online alternatives. Slyce has a mobile app.