Lori Senecal Will Retire After Advancing CP + B Into a Global Name

Lori Senecal, the famous global CEO of CP + B, is having a career change! At the end of this year, she is going to step down from her current position. During her time at CP + B, she has managed to bring CP + B to a global company with a reach around the world. Under her leadership, she brought in many new deals which were previously thought impossible.

Let’s take American Airlines, for example. They were previously with ™ Advertising for over 25 years, which is a quarter of a century! However, Lori Senecal was able to take them to CP + B.

At the end of the year, Lori is going to retire. However, she has set the structure into place, and she is working with the team at CP + B in order to develop a plan of success for the future of the company. This plan will also be a plan for the leadership of CP + B, so that it can continue with its success even after she retires.

Lori Senecal is well known in the financial industry. She studied at McGill University, where she got her Bachelor of Commerce in Marketing and Finance. She was the co-founder of TAG Ideation at McCann Erickson, the Global Chief Innovation Officer at McCann Worldgroup, the President of McCann Erickson’s New York Office, the President, Chairman, Global Executive Chairman and CEO of Kirshenbaum Bond Senecal + Partners, the President and CEO of MDC Partners, and is currently the Global CEO of Crispin Porter + Bogusky.

In an interview with IdeaMensch, she says she starts her day with a workout to get her blood flowing so that she is ready to do all the coordination across the ten offices. There are initiatives and meetings she has to take care of. Lori brings her ideas to life through extreme collaboration. She is also very excited by the latest trend of brands focusing on their actions as opposed to just on their messaging.

Follow her on Twitter

See more: http://www.adweek.com/tag/lori-senecal/

Anthony Petrello Rises from a Humble Beginning to Become a Top-Paid CEO in America

Anthony Petrello lists among the most successful corporate businesspeople in America. He graduated from Harvard University with a J.D degree. Later on, he pursued a master’s in mathematics from Yale University. Today, Anthony Petrello gets associated with Nabors Industries. He is the chief executive officer of the institution. He has worked with this oil drilling company for over 25 years. Since his incorporation to the Nabors Industries family, Anthony Petrello has held several key positions in the organization. In 1991, he became the chief operating officer. One year later, he became the president of Nabors Industries. As a result of his great achievement with the company, he got appointed as the deputy chair of the board of directors. Today, he serves as the chairman of the board. Anthony Petrello career began in Becker & Mackenzie law firm. He was a managing partner in the enterprise.


Besides being a businessman, Mr. Petrello is a philanthropist. He holds a director position at Texas Children’s Home. Through this institution, he donates both his time and resources to the benefit of needy students. His experience and education background has made him a great leader. He is among the best-paid executives in America. In 2015, his calculated salary and compensations amounted to $ 27,663,602. Out of which, $ 1, 580,077 amounted to salary, $ 7,727,000 got paid as bonus, $ 16,863,656 as stock and $ 1,342,206 from different types of compensation.


In a recent article published by his college roommate, Lloyd Grove described him as a skinny scholarship kid from Newark. It further says he had a thick Jersey accent and had an extrovert personality. Petrello loved pizza and joked about his family. He was jovial and would make fun during mealtime. Grove says that he was naturally good at mathematics and was the favorite student of Prof. Serge, a renowned world class mathematician. The article got published by The Daily Beast. In 2013, Anthony Petrello topped the list of the top-paid CEOs in America. He received $ 68.2 million, a 246 percent increase from what he received in 2012. However, in 2014, changes in the company saw the corporate governance and compensation practices change. They limited executive severance payment to three times an executive salary. The roles of CEO and chairman, additionally, got split. Therefore, the changes rained fire on Petrello pay and ultimately funneled back much of the money to the shareholders.

To know more click here.

End Citizens United And Their Mission

End Citizens United was started to change campaign finance laws, and I believe in the mission enough to help out. I know that there are a number of people who are joining the cause because we want to see campaigns held on a level playing field, and we are helping raise money for End Citizens United to ensure they may reach the public. This article explains why I am interested in helping End Citizens United with their mission.


#1: The PAC Has A Specific Mission


The PAC has a specific mission that anyone may partake in, and I am joining them because I do not want to see wealthy people giving public offices because they have money. Changing campaign finance and special interest laws is the mission of the cause, and I have done quite a lot of canvassing to that effect. I want to ensure that people know what happens when big money is used to impact elections, and I check our social media feed every day.


#2: Social Media


The social media feed that End Citizens United has is one that is quite easy to read. They post stories there quite often because they find new information on big money. I have read many articles that I was unaware of, and End Citizens United posts all the most current information on the world of politics. The politics that are impacted by money change elections, and someone who has quite a lot of money moves the meter of public interest.


#3: The Fundraising


We are raising money for End Citizens United, and we are looking toward a goal of $35 million when we are raising money. I believe in raising money to ensure that the cause may reach its goals. They wish to change the campaign finance laws, and they know that all special interests will be removed from government after they ensure the laws have been changed. Changing the law is the only way to make a difference, and someone who is interested in changing the world may join us in the mission.


End Citizens United is quite interesting because they are lobbying congress to stop the special interest lobby. They want to take big money out of government, and we are involved in helping congress understand that special interests do not serve the needs of the American people. I want to make a difference for my children and grandchildren through End Citizens United.


Beneful: Purina’s Best

Purina’s Beneful PetFood/Treats have made some sort of appearance on everyone’s televisions at some point. Whether it was shown during Animal Planet’s AKC Eukanuba National Championship Dog Show, an innocent commercial with a man talking to his pup explaining why he’s being fed such, nearly everyone has heard of the high selling affordable pooch food, even if you don’t own one yourself. Just what is Beneful, to an outsider?

The classic canine cuisine has been around since 2001. They serve both treats and full meal food. The treats contain roughly nine calories per bite. According to reviews on its official website, the likeness level is up and down, but mostly up. Customers can find coupons for recipes or already prepared bags online. Makes a perfect fit for a busy pooch owner whom may have their hands tied.

Statistically speaking, Beneful’s most popular treats they have to offer are Break-N-Bites Tender: Beef; Healthy Smile Dental Twists for small or medium dogs; Baked Delights Snackers; Healthy Smile Dental Twists for large breeds; Baked Delights Hugs; and Break-N-Bites Crunchy: Chicken.

For fairly newborn pups, any bite-size treat is best and recommend. Beneful treats make it best to train newly developed tykes in their youth.

Altogether, the types of treats owners say their dogs love the most are the beef flavored treats. It also seems to be the most favored among dogs. Whether you use these treats just to be friendly to your pup, or to teach them to play fetch, Beneful is sure to be the best choice for your best friend, given its high track record and immense preferability.

Talk Fusion’s CEO Discusses Philanthropy

Talk Fusion is the premier video marketing and communication solutions company on the internet today. Talk Fusion has grown to its current status thanks to the hard work of founder and CEO Bob Reina. Reina established Talk Fusion back in 2007 when he realized that there weren’t any companies adequately approaching the growing video marketing industry. Reina decided to do it himself and as a result his company has grown by leaps and bounds — most recently scoring some huge industry awards in 2016. Now, CEO Bob Reina is taking some time to talk about how philanthropy has played a huge role in the growth of his company.


If you wanted to look at Reina’s history of giving you would find that his philanthropy is wide and varied and always generous. Reina’s biggest impact was probably his record breaking donation of $1 million to the Humane Society of Tampa Bay. While that million dollar donation was certainly eye popping, it is far from his only work in the field. Reina has also given to orphanages in countries that struggle to keep them funded – Indonesia, for example.


Reina knows that you can’t just sit idly by if you are lucky enough to have earned the power that he has. Reina has a phrase that he likes to go back to early and often, “With great success comes greater responsibility.” These words may seem like fluff but, as you can see above, they are anything but. In fact, Reina has taken this motto and he’s instilled it straight into the DNA that comprises Talk Fusion — from top to bottom.


Right now Talk Fusion is offering a special charity account program that aims to connect clients straight to their charities. The Talk Fusion charity account offers Talk Fusion associates the ability to connect a charity of their choice with an account. The charity account has all of the traditional offerings of other Talk Fusion accounts: Video Email, Sign Up Forms, Video Chat, Live Meetings and more. This is just one way that Talk Fusion is pushing and innovating in the game.


Providing Better Services in Real Estate with Arthur Becker

Arthur Becker is one of the famous entrepreneur and investors in the world. He is the managing partner at Madison Partners LLC. The organization deals with Bio-Tech innovations and also real estate development. He started as the CEO and as well as the chairman of Zinio LLC then he joined Madison Partners. Apart from that he held a top position as the CEO of NaviSite whereby the organization offered internet technology equipment. He then decided to be a private investor in the real estate and technology business when he left NaviSite.

The effort which he put through and achievement attained at Madison Partner is because of the experience and skills he also attained from Zinio and NavSite. As the day goes by his knowledge and experience in the industry of technology also increases therefore making him be one of the best globally. He also makes sure he provides fresh ideas in the industry of Bio-Tech. a lot of companies have really developed due to the services that Becker provided to them hence they always come back every time.

Arthur Becker is completing a real estate in New York, Suvillian and as well as he is building apartments in Tribeca. He as well is always certain of working together as a team so that a lot can be achieved and success too because working together as a team enables each member to commit and work hard to achieve every objective. More details can be found on LinkedIn.

He also invested in the industry of biotech these is because of the passion he has cancer therapy in helping them attaining proper treatment to live a happy life. He also ensures that he works together with his staff members so they can achieve a lot at the company, additionally he also assist prominent entrepreneurs in developing their businesses.

As per NY Daily News, Arthur Becker accomplishment is because of the knowledge and ideas he has in the business, always being keen on the market trend and surroundings and always setting targets and he ensures that he achieve it no matter what. He made Madison Partner LLC develop rapidly because he always solves problems facing the company easily.

See more: http://www.huffingtonpost.com/2012/07/11/vera-wang-arthur-becker-separate-_n_1664277.html

Cassio Audi: Improving Brazilian Investment Management

Cassio Audi started his schooling at the University of Pontificia Universidade and he graduated with his Bachelor’s degree in Business Administration. In 1992 he started a career at JP Morgan Chase. In 1996 Cassio Audi joined Dow Chemical as a Senior Financial Analyst. Cassio Audi has over twenty-three years of experience in financial related issues. He has been an advisor in all types of businesses, including public and private companies.

Recently, Cassio Audi has been involved in efforts to help Brazil and their economy. Over the years, Brazil has been experiencing a weak economy, slow growth, and stagnant markets. New investors are being challenged at finding the best investments for Brazil. An example of an investor working hard to improve these slow changes is Cassio Audi. He is a man that has been delivering outstanding leadership, communications, and interpersonal skills towards the Brazilian Investment Management systems.

The Brazilian Investments Management specialized in many security assets such as bonds, shares, and real estate. These securities are set up to meet investment goals for the investors. Investors include pension funds, insurance companies, charities, and corporations. Brazilian Investment Management services comprises asset selections of stock, financial statement analysis, while constantly keeping a watch on the investments. While Brazilian Investments Management deals more with the financial category, investment managers have millions of staff to help with the day to day business. Cassio Audi is part of the financial manager that is needed to help assist the efforts of the Brazilian Investments. He works hard for the client, companies, and the management systems for the economy of Brazil, which is the reason why he became the leader in the Brazilian Investment market.

Online Business Opportunities

Do you want to learn how to take your company to a new level? If so, going online is a great way to get started. A lot of people love to work online with their products and services because this is an easy way to figure out how to meet with customers and have success over time. Not only that, but you can start to see how people will love working with you in a variety of ways over time.

Jason Hope is one of the leading people in the world of online business today. He has a lot of hopes and dreams for the future, and he is excited about where he is going as well. If you want to build a great business, now is the time to do so.

Follow @jasonhope

Jason Hope
When he started out in the business world, Jason Hope wanted to help other people take their life to a new level. Now he is working with people all over the world with their business ideas. Jason Hope has personally had a lot of success working in the field of online business in technology. There are a lot of things that people are excited about with his new vision for his company. Starting a company can be risky, but going online reduces the start up costs and the overall risk in the situation. Now is the time to start working on a plan for the future. Jason Hope can help you develop a plan that works for you.

Read more about Jason Hope at https://www.crunchbase.com/person/jason-hope#/entity

The Differentiators for EOS

EOS was able to gain sales and revenues by developing and keeping some competitive advantages over their competition. These competitive advantages are what makes EOS different than their competition such as Chapstick and Blistex and has allowed them to gain a real foothold in the long established lip balm market.

Evolution of Smooth.ca developed unique blends of lip balms that were more effective than the products sold by their competition. Instead of basing their lip balms on the cheaper petroleum jelly base that Chapstick and Blistex use, EOS uses premium ingredients such as shea butter and jojoba oil. These ingredients last longer and provide greater protect for the lips. EOS also adds Vitamin E which nourishes the lips and helps to further protect them.

What is even more important than what is put into EOS’ lip balms is what is left out of them. EOS does not use artificial ingredients and focuses on all-natural and organic ingredients which provide for a safer and more natural feel and taste to the lip balm. The focus on all-natural ingredients really shines through with the flavor combinations that EOS lip balm uses. Instead of the fake tasting blends used by Chapstick, EOS has great and light flavors like summer fruit and vanilla mint which don taste like medicine. See, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA.

EOS further differentiates themselves with a bright and colorful orb that is used to apply the balm. The luscious application from this orb is part of what makes the EOS brand name (the Evolution of Smooth) as the thick application is truly a smooth and comforting process. This orb is also sanitary to use and is unique in the industry, serving as dual role as a marketing tool.

These differences have allowed EOS to truly stand out in the industry as the new leading rand of lip balm above and beyond the lip balm products sold on Target and other stores by competitors. EOS has emerged as a premium lip balm maker in a hotly contested industry.


In 2010, the United States Supreme Court made a decision that led to a legal recognition of corporations as people. This decision led to the build-up of massive amounts of money in the United States politics. Many dark money corporations rose to support various candidates and used them to pursue their own political and business interests. This left the Americans out in the cold yet they are the people suffering due to the decisions of a few rich people.


Thanks to public education on the effect of the increasing monies in the politics, more and more Americans are joining hands in an attempt to reverse the Citizens United decision. March 2015 was the beginning of a new era for the United States. A new political action committee called End Citizens United was established. The main aim of this committee was to pressure the congress into approving reforms for that will eradicate the dark money that is tainting American politics. The committee was officially launched in August 2015.


End Citizens United is operating with three objectives. The first is to prioritize the matter of campaign finance making it a national priority. One way to achieve this is through creating awareness which the committee is doing through membership and advertising their endorsed candidates. This brings us to the second objective which is fostering leaders who are supporters of the campaign finance reforms. These are mostly Democratic candidates seeing that Republicans have been pulling down any attempts to achieve these reforms. The final objective is to use grassroots membership to show the power of the Americans in regards to the people.


The members are supporting the committee through making donations and also participating in the committee’s activity. One of the major activities that End Citizens United has engaged in is the seeking of signatures in support of their petition to Congress. This petition requests congress to pass the campaign finance reforms. Over 325, 000 members had signed this petition before the official launch. To increase these signatures, End Citizens United teamed up with the “Ready for Clinton” campaign which would bring together two great teams.


During 2015, End Citizens United endorsed 11 democratic leaders. Among those endorsed were Wisconsin County’s former senator Russ Feingold and Colorado’s senator Michael Bennet. During the 2016 election, the group supported their candidates through various advertisement channels. This has all been possible due to the donations that their members and other supporters are making towards their course. During its official launched the group had 136,000 donations amounting to over $2 million. Its aim was to raise about $25 million. The group also realized the lack of transparency in campaign finance and thus is leading by example. Its statements were presented to the Federal Election Commission and are open to their donors and other interested members of the society.